Media Development
Training & Consultation
Elevate Your In-House Social Media Development.
An Educational Service of PearsonMedia LLC.
Empowering Your business to
Be Seen, Be Heard, And Be Remembered!
Discover your voice, develop your media production pipeline, and look great while accomplishing both.
Your social media strategy is a structure in need of a foundation – without reliable support pillars your hopeful strategy evaporates into once held, good intentions (You can relate, you know this to be true, because you’ve experienced this for yourself).
Consistency without substance is empty and ineffectual. Polish without a voice is pointless. A voice without a pipeline is inconsistent. You need all three – working in unison.
rise to the occasion
You Love Your Business; Learn To Love Your Media.
There are two methods for establishing and maintaining strong support pillars for your social media strategy…
Both approaches are workable solid options – no wrong answers. You can outsource the initiative making it a third-party’s sole focus to deliver beautiful brand imagery with regularity on your behalf or you can produce your content in-house.
The latter requires you to invest in yourself, learn the trade, systematize the process while avoiding sterility – this is the goal of our creative consultancy curriculum.
Comprehensive knowledge
Tech, Strategy, & Implementation.
Pearson Media will educate your business on the tools, craft, and processes leading to the discovery of your brand’s online voice.
Together in an on-site, one-on-one, hands-on training consultancy session – your in-house social media team will create polished, branded social media content containing profitable calls to action while gaining valuable education and experience in the following aspects of media development:
Craft & Application
- Order of Operations
- Mission > Strategy > Content
- Thinking In Sequences
- Shooting For The Edit
- Directing Audience Attention
- Layering Compositions
- Moderating Selective Focus
- Motivating Camera Movement
iPhone Camera Systems
- 13mm, 26mm, 77mm Lenses
- Computational Bokeh Algorithms
- On-Device Monitoring & Playback
Grip & Camera Support
- Gimbals
- Tripods
- Combining The Two Into Something New
Stress Free (Pro) Audio
- Bluetooth Lavalier Microphones
- On-Board Audio
- Off-Board Audio Backup
- Safety Tracks
- Live-Monitoring
Finishing & Polish
- Creating For Immediate Publish
- Creating For Post-production
Master your media efforts
Elevate Your Marketing To The Height Of Your Ambitions.
Learn to leverage technologies you already possess to create compelling social media worthy of your audience’s attention.
Generate compelling, layered imagery that communicates tone and subtext in addition to delivering your message. Deploy your newly acquired skills toward internal communications, public facing video content, long-form, short-form, social media content, commercial stills, and more.
Discover Your Voice. Develop Your Pipeline.
Not sure where to begin, Feeling Overwhelmed?
Do you want to avoid pressured sales situations and still speak to someone knowledgeable?
Great news! We’re the company you’re looking for.
We’re far more interested in listening to your needs, concerns, and questions than we are with selling product.
Let’s focus on getting the right information into your hands so you can make the informed decision that you feel super happy about.
If it’s meant to be, the business transaction and resulting relationship will develop organically – cultivated from trust, personal attention, and a genuine interest in helping you address your business needs.
If you’re feeling overwhelmed, lean on our experience and let’s embark on this journey together.