We all have a methodology, I operate from an IDEAL marketing framework perspective – prioritizing brand authenticity and messaging responsibility that respects consumer and business alike.
An IDEAL Approach To Strategic Marketing:
IDEAL is an acronym for a high level approach to audience engagement. It offers a framework for deploying research, buyer personas, segmentation, community engagement, storytelling, omnichannel marketing, and campaign execution.
- Identify audiences who stand to benefit from your offering.
- Discover organic opportunities for connecting to audiences where they live.
- Empower authentic messaging that yields real solutions to customer needs.
- Activate across all opportunity channels.
- Learn along the way, adapt when beneficial, iterate ideas.
It’s an effective way of shining a spotlight onto your business traits that support long-lasting relationships over singular life-time transactions. The goal is to create opportunities for future receptiveness to new products, new services, and a steady stream of upsells.
Brands adopting similar approaches foster greater growth, an increase in consumer trust, enjoy greater brand loyalty, and positively reinforce their consumer communities through engaging content.
In my role as your Digital Media Specialist, I dedicate my effort toward conceptualizing, creating, and delivering direct response content and branded content – two proven & highly effective categories of content generation supporting IDEAL marketing initiatives.
2 IDEAL Solutions For You!
I offer two content creation plans providing you with a steady stream of marketing materials. The first prioritizes immediate audience action (sales & sign-ups) and the second prioritizes long term reputation management and brand value associations.
Which Plan Meets Your Marketing Needs?
- 70% Direct Response / 30% Branded Content
- 70% Branded Content / 30% Direct Response
What You Can Expect From Each Plan:
Each cycle, you’ll receive 70% of the content category which aligns to your prioritized goal and 30% of the content category which balances your overall messaging and marketing resilience.