Experiential Image Piece for Video Branding & Reputation Management
Your brand is your reputation within a customer’s mind. Your brand is distinct for each customer because it represents the relationship you have with them based upon their experiences – …in addition to the identity they desire to project to themselves and to the world. You don’t have one brand; you have thousands.
“A brand is a result. It’s a customer’s gut feeling about a product, a service, or a company. It ends up in their heads, in their hearts. They take whatever raw materials you throw at them and they make something out of it. They’re making it, they’re creating it.” ~ Marty Neumeier (Apple, Google, HP, Microsoft; Author, Designer, and Business Consultant)
Your goal is to corral these reputations so the collective sum of your relationships sits largely on the target of your choosing. The more densely you corral your reputations – the stronger your brand.
My interest is in creating for you the strategic raw materials that you place into the world.
Experiential films, such as this film, are in use throughout hospitality, technology, non-profit, restaurants/bars, & manufacturing/industrial service. They’re a provenly effective means of positioning, containing and reinforcing the well defined brand. You’ll find top performing brands across industries making regular deployment of image pieces. Are you?
Let’s do the work together, of tightly defining the reputations that define your brand.
—
Supporting community entrepreneurs is my business. A strong entrepreneurial class makes a strong community. I find meaningful purpose in fostering and supporting strong community for all 
– it’s what connects us, grounds us, heals us, energizes our lives, and fills our hearts with joy.
If you own a community business and if you feel the expertise of Pearson Media LLC can help you and your community thrive – reach out to us at http://mindcreatesmeaning.com/pearsonmedia
#advertising #MarketingStrategy #marketingtips #reputationmanagement #entrpreneurship #reputation #branding #video #marketing[+] Show More
Experiential Image Piece for Video Branding & Reputation Management
Your brand is your reputation within a customer’s mind. Your brand is distinct for each customer because it represents the relationship you have with them based upon their experiences – …in addition to the identity they desire to project to themselves and to the world. You don’t have one brand; you have thousands.
“A brand is a result. It’s a customer’s gut feeling about a product, a service, or a company. It ends up in their heads, in their hearts. They take whatever raw materials you throw at them and they make something out of it. They’re making it, they’re creating it.” ~ Marty Neumeier (Apple, Google, HP, Microsoft; Author, Designer, and Business Consultant)
Your goal is to corral these reputations so the collective sum of your relationships sits largely on the target of your choosing. The more densely you corral your reputations – the stronger your brand.
My interest is in creating for you the strategic raw materials that you place into the world.
Experiential films, such as this film, are in use throughout hospitality, technology, non-profit, restaurants/bars, & manufacturing/industrial service. They’re a provenly effective means of positioning, containing and reinforcing the well defined brand. You’ll find top performing brands across industries making regular deployment of image pieces. Are you?
Let’s do the work together, of tightly defining the reputations that define your brand.
—
Supporting community entrepreneurs is my business. A strong entrepreneurial class makes a strong community. I find meaningful purpose in fostering and supporting strong community for all – it’s what connects us, grounds us, heals us, energizes our lives, and fills our hearts with joy.
If you own a community business and if you feel the expertise of Pearson Media LLC can help you and your community thrive – reach out to us at http://mindcreatesmeaning.com/pearsonmedia
#advertising #MarketingStrategy #marketingtips #reputationmanagement #entrpreneurship #reputation #branding #video #marketing[+] Show More
Exciting Unity Virtual Production Short Film
What better way to learn virtual production than to adopt a spirit of playfulness and to build something?! This is precisely what I’ve done here with the completion of my …first short film created using #virtualproduction #filmmaking techniques inside of the #Unity3d Realtime Render Engine.
Here’s How This Short Film Came Together:
Produced over 4 days (while still attending to other aspects of work & life) I came up with this idea while on a daily walk. The script outline was written in Apple Notes, right there on the trail.
Production began in Unity, I built the film’s two scenes (forest environment & interior of the alien ufo) in two hours. I employed a kitbashing philosophy. No modeling was done.
By creating the virtual environment within Unity as the first step, I was able to generate a 3D storyboarded shot list, pre-vis edit, and create my final production sets in a single pass! Two hours. Wow 
!
Only the forest exterior scene required live performance plates so I converted my terrain data into a mesh and exported the forest to my production iPhone using Lightcraft Autoshot (for macOS) & Jetset (for iOS).
My video performance was recorded against green screen using Jetset (this was a solo production, so I couldn’t make use of Jetset’s motion tracking on a moving camera and perform on-screen at the same time. Nonetheless Jetset’s motion tracking positional data of the iPhone camera came in clutch to perfectly align the video plate inside of my virtual environment upon returning to Unity).
Timeline (Unity Package) was used to edit my shots together into a sequence, create my scene activations, and animate the positions of the UFO through the sky, the angles for the anti-gravity blue beam, and the tossing of my virtual stand-in actor through the air.
Three particle systems were used for creating the campfire flames, heat distortion, and rising embers.
Sound design was done within Final Cut Pro 11.
I’m proud to publish the result of this, my latest playful endeavor right here with the release of this video.
I hope you’ll visit the video on YouTube, give it a 
, and leave an encouraging 
comment.
Here are the tools I used to make this short film happen:
Unity Game Engine (HDRP)
#Microverse (Terrain Creation & Vegetation Placement)
#UMotion Pro (Character Animation)
#Jetset iPhone App (On-set environment preview & live performance capture)
#Autoshot (Jetset companion app for computer ingest)
Vegetation Engine (Wind simulation)
If you’re an #indiefilmmaker or #realtimeVFX artist, check #Jetset out!
– More on Jetset & Autoshot: https://lightcraft.pro/
– More on Unity Virtual Production: https://www.youtube.com/@unityvirtualproduction
Say 
hello & find me at these addresses:
On Instagram: https://instagram.com/pearsonmediacreates
On X: https://x.com/pearsonmediallc
On Mastodon: https://mastodon.social/@pearsonmediallc
Learn about my film work at https://mindcreatesmeaning.com/[+] Show More
Color Grading (Work Sample Reel) For Film & Video
Collection of color graded clips (before & after) that I’ve produced over the years.
Storyboard Pre viz Virtual Production Unity3D Animatic
Storyboard pre-visualization created using Unity3D virtual production techniques. This sequence was created for quickly communicating among departments, lowering production costs & increasing on-screen production value through pre-production use of animatics …and strategic film planning.[+] Show More
'Unreal' Motion Tracked Beach Paradise Using Unity Realtime Virtual Production Engine
This isn’t Unreal; It’s Unity Realtime Engine!
Shot on iPhone against green screen within my home studio.
Finished clip + behind the scenes peak
Built Using:
@unity
@Apple
@lightcrafttechnology
Subscribe, Like, & Learn …more here and on…
My Website
https://mindcreatesmeaning.com[+] Show More
Creating live performances in realtime for live streams using Unity3D virtual production!
Learn to create interactive live streaming productions using Unity Realtime Render Engine on modest hardware!
Watch the full Unity engine virtual production workflow and tutorial video on my channel here: https://www.youtube.com/watch?v=esamJ-hda0M
#realtimevfx …#contentcreation #contentcreator #virtualproduction #virtualyoutuber #theatre #theater #theaterarts #theatermagic #livestreaming #livestream #tutorial #indiefilm #indiefilmmaker #unity3d #unity3dtutorial[+] Show More
Create Your Virtual Production Youtube Set Using Unity Game Engine!
This is a virtual production workflow for creating live-streams, podcasts, and live productions of all types using interactive lighting changes, character appearances, and green screen chromakeying of live webcam feeds …using the Unity Game Engine.
No expensive hardware required. Able to run on ‘modest’ hardware setups (I’m using a base model Apple Macbook Air M1 w/ 8g RAM)
The new video contains a demonstration followed by a project breakdown for this Unity virtual production workflow.
Engage in the comments with any questions or comments you may have so that others may find this tutorial content! As always, I appreciate you for watching!
ABOUT ME:
I’m an independent producer and creator. Consider supporting my community contributions with a one time donation or a monthly support pledge on my website at https://mindcreatesmeaning.com
Follow my website. Subscribe to this YouTube channel or simply watch and enjoy the video, either way I hope you’ll join in the conversation!
#tutorial #unity3d #virtualproduction #realtime #realtimevfx #livestreaming #indiefilm #indiefilmmaker #indiefilmmaking #indiefilms #contentcreation #contentcreator #virtualyoutuber #virtual #patreoncreator #indieauthor[+] Show More
Create Custom Props & Set Pieces For Unity Virtual Production Using Probuilder
Create custom geometry directly inside of Unity without the need to make unnecessary roundtrips from Unity To Blender and back again.
Unity’s Probuilder allows you to build the specific set pieces …your virtual production’s require without ever leaving Unity. This video introduces you to this process.
#unity3d #unity3dengine #unity3dtutorial #unity6 #realtime #realtimevfx #virtualproduction[+] Show More
Align View To Selected – A Much Needed Unity Keyboard Shortcut
Create a custom Unity ‘Align View To Selected’ keyboard shortcut to streamline your Unity virtual production workflow.
By default, Unity does not have a keyboard shortcut for ‘Align View To Selected’. …This concise tutorial walks you through the steps of creating your own.[+] Show More
Unity + Jetset (Camera Motion-tracking) Virtual Production Pipeline Tech-Demo
This is the non-polished proof-of-concept quality output of my current Unity Virtual Production pipeline. I’m using Unity Game Engine to originate a digital world. I export the scene to Jetset …to record motion tracked video clips using iPhone. I wirelessly mirror my iPhone display creating an on-set confidence monitor during the filming process.
Recordings are run through Blender as an intermediary (Jetset lacks direct Unity support at the moment). Video is run through Final Cut Pro 11 and magnetic mask Ai rotoscoping is used to remove subject from a non-greenscreen background. The resulting Blender scene and Image Sequence are imported into Unity. Due to differences in Blender & Unity’s coordinate systems, three manual interventions are necessitated for successful compositing (Full tutorial walkthrough is upcoming).
Final virtual re-lighting, volumetric atmospherics, and post-processing are added from within Unity RealTime Engine. Final export happens through Unity Recorder or (for higher quality offline [non-realtime] renders: Deckard Renderer.
#unity3d #unity3dtutorial #unitytechnologies #unity3dengine #realtime #realtimeVFX #fcpx #finalcut #finalcutpro #finalcutprox[+] Show More
Unity Camera Motion Tracking Tech-Demo: Integrated Live Action Performance For RealTime VFX
This is the non-polished proof-of-concept quality output of my current Unity Virtual Production pipeline. I’m using Unity Game Engine to originate a digital world. I export the scene to Jetset …to record motion tracked video clips using iPhone. I wirelessly mirror my iPhone display creating an on-set confidence monitor during the filming process.
Recordings are run through Blender as an intermediary (Jetset lacks direct Unity support at the moment). Video is run through Final Cut Pro 11 and magnetic mask Ai rotoscoping is used to remove subject from a non-greenscreen background. The resulting Blender scene and Image Sequence are imported into Unity. Due to differences in Blender & Unity’s coordinate systems, three manual interventions are necessitated for successful compositing (Full tutorial walkthrough is upcoming).
Final virtual re-lighting, volumetric atmospherics, and post-processing are added from within Unity RealTime Engine. Final export happens through Unity Recorder or (for higher quality offline [non-realtime] renders: Deckard Renderer.
#unity3d #unity3dtutorial #unitytechnologies #unity3dengine #realtime #realtimeVFX #fcpx #finalcut #finalcutpro #finalcutprox[+] Show More
Gaussian splatting – scanning real world objects for digital asset use? Yes please!
Real world object scans in Unity Realtime Engine? Amazing.
Quick Details:
Superior fidelity to photogrammetry.
Scan large areas with stunning quality.
Far faster workflow efficiency.
Early tech downsides:
Baked-in lighting from time of …scan.
Doesn’t cast shadows.[+] Show More
Support Continuing Development
A monthly membership pledge of support enables me to continue developing modern open source toolkits, like this one, for independent content creators to thrive under their own terms and conditions without corporate interference.
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