Your brand is your reputation within a customer’s mind. Your brand is distinct for each customer because it represents the relationship you have with them based upon their experiences – in addition to the identity they desire to project to themselves and to the world. You don’t have one brand; you have thousands.
“A brand is a result. It’s a customer’s gut feeling about a product, a service, or a company. It ends up in their heads, in their hearts. They take whatever raw materials you throw at them and they make something out of it. They’re making it, they’re creating it.” ~ Marty Neumeier (Apple, Google, HP, Microsoft; Author, Designer, and Business Consultant)
Your goal is to corral these reputations so the collective sum of your relationships sits largely on the target of your choosing. The more densely you corral your reputations – the stronger your brand.
My interest is in creating for you the strategic raw materials that you place into the world.
Experiential films, such as this film, are in use throughout hospitality, technology, non-profit, restaurants/bars, & manufacturing/industrial service. They’re a provenly effective means of positioning, containing and reinforcing the well defined brand. You’ll find top performing brands across industries making regular deployment of image pieces. Are you?
Let’s do the work together, of tightly defining the reputations that define your brand.
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Supporting community entrepreneurs is my business. A strong entrepreneurial class makes a strong community. I find meaningful purpose in fostering and supporting strong community for all 🥰 – it’s what connects us, grounds us, heals us, energizes our lives, and fills our hearts with joy.
If you own a community business and if you feel the expertise of Pearson Media LLC can help you and your community thrive – reach out to us at mindcreatesmeaning.com
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