Successful stories begin with a problem expressed through emotion. The problem itself is never as impactful as the effect the problem has on life and outcome.
Avoid Common Non-Storytelling Pitfalls
Find the purpose behind the reason for your story. For example, you may want to raise funds for a new food bank warehouse to feed families. You’re going to be tempted to ask for funds directly using talking heads from your Board of Directors. You’re going to feel the pull to list statistics and past performance metrics as primary reasons for why large donors and everyday people should donate to your cause – but statistics are easy to pass by. Don’t become another ignored statistic.
Ask Deep Questions. Paint Bleak Pictures. Tell Human Stories.
What does the world look like when there is no food bank warehouse to feed real and hungry people? What does this world feel like? What future does this world lead to? When you answer these questions visually and narratively – you’re presenting the problem in the most powerful way possible – through Human lives.
Rise To Challenges. Define Heroes. Lift Hearts. Move Minds.
You’ve demonstrated the world without you; you’ve demonstrated the need for your work. You’ve imbued emotion into the value of your contributions – you are transcending quantifiable data… Your story is making you essential. Now is the time to ‘stick the landing’.
‘Feel good endings increase box-office.’ Hope inspires involvement and investment. Positive feelings cultivate word of mouth, endorsements, and a desire to be attached via association. Continue your story – reshape a bleak future into a brighter world: present your solution through the experience of the lives you’ll impact. When you elevate people you will elevate donations to your cause.
Inspire Your Audience To Become The Heroes of The Story. Make The Ask.
You’ve ended on a high-note. Hearts are lifted. Minds are inspired. Hopefully, eyes are a little teary (even if we’re trying to hide the fact). Now is the time to speak directly; now is the time to look your audience right in the eye and tell them how they can become the heroes of this story and countless other stories just like it.
Emotion moves us. As much as our world seems to try, we haven’t removed emotion & susceptibility to the emotional pull from our being (thankfully!). Use our shared Humanity to your advantage: harness emotion as the fulcrum that moves the masses into action.
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My name is Rick and I’m passionate about telling real stories that shape real lives and elevate real brands. I create original stories, scripts, storyboards, and strategies for brand films just like this one demonstrated in the documents below👇🏽. What do you say to beginning your own brand film journey? Because you can do so by clicking here.
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