The “What” of Work Is Never The “Why”.



To teach compartmentalization and isolation; to prioritize the “what“ of work without regard for the “why” of work and “where“ such work slots into the bigger human experience – is to void lives of meaningful connections to a sense of community and contribution.

We betray our expectations for team players when we obfuscate team missions behind empty, soulless, paper-thin rhetoric the likes of “For the good of the organization” and “To profit and beyond”… such hollowness motivates only the least among us.


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