Tag: copywriting
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Starbucks Subtext
Order Ahead: No loitering (even with intent to purchase). Pick up and go: Leave with product immediately. (You aren’t welcome here; you were never welcome here. All we want is your money.) #culture #society #community #subtext #psychology #perception #observation #insight #starbucks #coffee #consumerism #corporateCulture #copywriting
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Those Long Winded Articles Are Getting Long In The Tooth
If an article doesn’t know where the relevant story begins for a reader – it just may be that the people behind it don’t know much of anything at all. Let’s say you’re researching the finer points of a workflow employed in your life – and every article insists on starting at the beginning… the…
